A survey of art collectors by the Swiss Bank UBS

en | The Swiss bank UBS has released a survey of art collectors that explores what motivates them, how they decide what to buy, and how they manage their collections.

The study consists of findings of interviews with 2,475 US-based individuals with at least $1 million in investable assets during September 2017, including 608 respondents with at least $5 million.

Perhaps most surprising: the notion that passion, rather than profit, drives most collectors.